Global footwear & apparel distribution

Every product has a market.We know where it is.

Freshness is a Belgian trading company. We buy branded footwear and apparel from established European retailers and place it in the markets where it performs best — bought outright, paid upfront, at scale.

See if you qualify Partner benefits

Active in 10+ countries

Sourced across Europe. Placed worldwide. Coordinated from our Belgian hub.

Our receiving warehouses

Ship your stock to whichever of our locations is closest — we receive at four warehouses worldwide.

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5

Years operating

$15M+

Revenue generated

10+

Countries active

10+

Partner stores

How it works

01

Apply

Five questions: who you are, which brands you carry or hold contracts for, and the scale you operate at. It takes two minutes.

02

We review

We map your stock and brand access against live demand in our markets. If there's a fit, we come back with concrete numbers — not a sales pitch.

03

We trade

Fixed quantities and prices, confirmed in writing. Payment upfront, logistics and export paperwork handled by us. You ship nothing until it's sold.

Think your store might be a fit?

We take on a limited number of partners per market and review every application individually.

Start your application